Find the Disconnect | Schola Designs

Six questions. About two minutes. Pick the closest answer. None of them have to fit exactly. Be honest. The read only works if you are.

Experience and conversion

When someone looks you up online, whatever that is, does it make your business look as big and capable as it actually is?

Yes. It represents us well.
Mostly, but parts of it feel dated or incomplete.
No. People are always surprised by how much we actually do.

Messaging and proof

If a stranger looked you up for sixty seconds, wherever that led them, would they understand everything your business actually does?

Yes, it's clear.
They'd get the basics, not the full picture.
No. We hear “I didn't know you did that” constantly.

Positioning

Are the customers you're attracting the right ones, the kind you actually want more of?

Yes, consistently.
Some are, some aren't.
We're attracting the wrong customers more than we'd like.

Offer presentation

When a competitor who isn't actually better than you gets picked instead, do you know why?

That rarely happens.
It happens sometimes, and we're not always sure why.
It happens often, and we can't explain it.

Identity

Has your business changed in the last year or two in ways your brand hasn't caught up to?

No, they've grown together.
A little. Some things feel behind.
Yes. We've outgrown what we started with.

Internal alignment

You're spending money on marketing. Is it working, or does something feel off?

It's working.
It's inconsistent.
We're spending, and it's still not clicking.

See your full read.

Your result

This doesn’t look like a brand problem.

What you've built and what people see are mostly lining up. If something still feels off, we'd guess it isn't your brand. That's not our department, but it's worth ruling out first.

Your result

Worth watching. Not urgent yet.

We're not seeing a break-the-glass moment. Based on your answers, here's what's worth paying attention to.

We don't want you to take these results lightly, or overreact to them. The symptoms don't automatically tell us the diagnosis.

Worth a closer look

Your result

This looks like Fact-Check territory.

Based on your answers, this is a break-the-glass moment.

What you've built and what the market sees have drifted apart in more places than one. This is exactly the gap the Brand Fact-Check exists to find.

Don't panic and start throwing good money at the wrong fix before you know if it's even the issue. This is what a Brand Fact-Check is built to find.

See if we’re a fit