Find the Disconnect | Schola Designs

Six questions. About two minutes. Pick the closest answer. None of them have to fit exactly. Be honest. The read only works if you are.

Experience and conversion

When someone looks you up online, whatever that is, does it make your business look as big and capable as it actually is?

Yes. It represents us well.
Mostly, but parts of it feel dated or incomplete.
No. People are always surprised by how much we actually do.

Messaging and proof

If a stranger looked you up for sixty seconds, wherever that led them, would they understand everything your business actually does?

Yes, it's clear.
They'd get the basics, not the full picture.
No. We hear “I didn't know you did that” constantly.

Positioning

Are the customers you're attracting the right ones, the kind you actually want more of?

Yes, consistently.
Some are, some aren't.
We're attracting the wrong customers more than we'd like.

Offer presentation

When a competitor who isn't actually better than you gets picked instead, do you know why?

That rarely happens.
It happens sometimes, and we're not always sure why.
It happens often, and we can't explain it.

Identity

Has your business changed in the last year or two in ways people haven't caught up to?

No. How people see us has kept pace.
A little. Some things feel behind.
Yes. We've outgrown how people still see us.

Internal alignment

Do your marketing, your sales conversations, and the work you deliver all tell the same story about who you are?

Yes. It's one consistent story.
Mostly, but they drift apart in places.
No. Each one tells a slightly different story.

See your full read.

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Your result

Your answers don’t point to a brand problem.

Your answers say what you've built and what people see are mostly lining up. If something still feels off, we'd guess the cause is somewhere else, such as pricing, follow-up speed, or how many people you reach. That's outside what we do, but it's worth ruling out first.

Your result

Worth watching. Not urgent yet.

Your answers don't point to an emergency. Here's what's worth paying attention to.

None of this is an emergency. The risk is building something new on top of the gap, because the new thing inherits it. If these sound like your business, the sensible next step is a closer look. A few quick questions will tell us whether the Brand Fact-Check fits.

See if we’re a fit

Your result

This looks like Fact-Check territory.

Your answers point to gaps in more than one place.

What you've built and what your customers see may have drifted apart. That is the gap the Brand Fact-Check exists to check.

Before you spend on a fix, find out which of these the evidence supports. Guessing wrong is the expensive part. The Fact-Check looks at the evidence first, and tells you plainly if it isn't what you expected. The next step is a few quick questions to see if we're a fit. If it looks right, you book a call.

See if we’re a fit